28 Jun
Blogging and Social Media for Nonprofits
According to a 2008 study by the Center on Philanthropy, 57.7% of respondents say they stop donating to a charity when they are “no longer feeling connected to the organization”. This emphasizes what should be your primary use fir social media and blogs – to keep current sponsors connected with your organization.
You can also use social media and blogging to generate funds, but this should be secondary to providing a transparent view of your organization inaction making use of the funds it receives. Check out these online charities for inspiration on using social media:
The Acumen Fund – Twitter: @Acumenfund
Goods 4 Good – Twitter: @Goods4good
ASPCA – Facebook: facebook.com/aspcateam
