2 Jul
14 Jun
ChemArt’s Best Kept Secret Revealed: The Hot Stamp Box
Have you heard of the expression “as plain as the nose on your face”? There are some things that we as ChemArt employees see every day as a potential value to customers, that had we been sitting in their chairs, may be considered a best kept secret.
Hyde Park Main Streets used a Hot Stamp Box to broadcast their 140th anniversary
Take the hot stamp box. What is this? Rather than presenting your ornaments in a plain box or your color choice, you can opt for a “line art” representation of, well, of whatever you like on the lid of the box. Many customers choose to put a line drawing of the ornament, or the organization’s logo. One customer put their signature on the box lid.
The advantages of using a hot stamp on the ornament packaging is multi leveled:
- Creates an immediate branding experience and alignment with your organization
- Allows a sneak peek of the treasure inside
- Adds to the intrinsic value of the entire piece and package
- Develops continuity for multi-year annual ornament program
It’s a rather innocuous “add on” to your ornament. And it’s only $75 more to the whole order! In the worst case scenario, that’s 33 cents more an ornament. But what a polished, finished, professional look it gives! And yet, most of our customers don’t have a hot stamp put on their box.
Why is that? Maybe it’s not a common topic of discussion. Maybe it is perceived to be priced more than it is. Maybe it is, like Winton’s Churchill’s Russia – “an enigma, wrapped in riddle, shrouded by mystery”.
Whatever it is, a hot-stamp box should be a must-have for every ornament program.
4 Jun
Weekly Wrap Up June 4, 2010 – must see blogs and web sites
Nonprofits Face Moment of Truth
Technology Toolkit for Start-up Nonprofits: Part Two
Don’t Flunk Online Fundraising 101
Wake-Up Call: Your Supporters Expect More
How to Create an Entire Fundraising Strategy Around Thank You Notes
How To Set Up A Free Non Profit Website
How Strong is Your Nonprofit’s Message?
2009 Nonprofit Benchmarks: How Does your Organization Measure Up?
